"This is the first book which I have seen that places corporate decision making on a logical and quantitative basis. Decisions which have traditionally been done by the 'seat of the pants' are subjected to the same rigorous analysis as is routine in the hard sciences. The methodology permits variations in input parameters and allows for effective modeling. I think this book strikes off in a completely new direction and deserves to be read by anyone contemplating a career in business."

Dr. Mel Schwartz
Nobel Laureate in Physics 1988
Professor Emeritus, Stanford and Columbia Universities

iValue LLC

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